The Seagram Company was created in 1928 and has since grown into a multi-national corporation employing over 30,000 employees and distributing thousands of beverages, wines, and spirits across the world.
Noted for its many types of whiskey, Seagram began producing Seagram’s 7, one of its most popular brands of blended whiskey. They have celebrated their 75th anniversary with a redesign of the label on the Seagram’s 7 bottle.
The bottle is more simplistic in nature yet appears to have more ornamentation and a slightly Art Nouveau style, much like early advertising posters in the 1920’s and 1930’s when the company began. In comparison to the newer bottle, it has less “flash” and elegance as would be expected during an earlier period of the company’s history.